The use of social networks in marketing to target young adults

The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to use social networks if they want to target people between 18 and 29 years old. As a result, an investigation is driven in the secondary data for a better understanding of what social networks are and to be aware of the psychological aspect and main motivations of young adults. Furthermore, the whole question of this paper is to determine why it is positive for firms to use social networks when they want to target people in ages between 18 and 29. The conclusions founded are that social networks are becoming part of people between 18 and 29 years' life-style, principally for social motivations. Moreover, they tend to like giving their opinion about products. As a consequence, if a company wants to target people in ages between 18 and 29, they would have to be present on social networks.

Manon Gassies obtained her Bachelor in Marketing with honors in Dublin in 2011. She also obtained a double degree in Marketing and Communication and in E-Business in 2013. Since then, she has worked in two small companies as Head of Marketing and communication. Social media and events are always central in the strategies she develops.