Beschreibung
Inhaltlich unveränderte Neuauflage. Chinese Culture has shaped action patterns as well as peoples opinions in China for several millennia. Thus, their behaviour as well as form of thinking is fundamentally different than what Westerners are used to. This discrepancy is not only noticeable for Westerners in Chinese daily life, but also regarding to the business world. In order to conduct business successfully in China, it is necessary to know some basic principles of Chinese business culture. What does guanxi mean? When does someone loose face in China? After providing a general introduction into the structure of Chinese society, this book gives insight into the research conducted by the author about some selected characteristics of Chinese business culture like guanxi, face and work attitude. It thus does not only appeal to managers and businessmen, but also to scientists who look for an introduction into the topic enriched with empiric research data as well as practical examples gathered in one of Chinas most vibrant urban melting pots: Shenzhen in Guangdong Province near Hongkong. On top of that, this work offers several interesting starting points for further research.
Autorenportrait
Diplom of International Business and CulturalStudies with major Southeast Asia at theUniversity of Passau. Marketing leader atCITYCOM AG in Aub near Würzburg, Germany.
