Mainstreaming Corporate Responsibility

Corporate Responsibility (CR) has never been more prominent on the corporate agenda. More companies are coming to understand that it is in their economic interest to address social and environmental impacts in a manner that is integrated with their operations. CR encompasses issues such as sustainability (meeting the needs of the present without compromising the ability of future generations to meet their needs), stakeholder management, and corporate governance, as well as corporate philanthropy. Mainstreaming Corporate Responsibility takes an innovative approach to CSR. Based around case studies commissioned by EABIS, the book is structured around major subject areas in the business school curriculum. It provides a chapter on the relevance of CR to each subject area and identify CR issues to be addressed.

InhaltsangabeForeword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum - Frank Brown, INSEAD and Tom Robertson, The Wharton School Introduction Mainstreaming Corporate Responsibility - N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS Business as Usual is Not the Answer to Society's Problems - N. Craig Smith, INSEAD and Halina Ward, IIED Strategy Corporate Responsibility in Strategy - Andrew Pettigrew, University of Bath Microsoft: Bringing Technology to the Aging Population - Maurizio Zollo, Bocconi University and Robert E. Crawford IBM in China: Responding to a Government's Social Initiatives - Steven White, CEIBS Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management - Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montréal Accounting Corporate Responsibility in Accounting - Dennis Oswald, University of Michigan ENEL: CSR and Performance Measurement - Anna Pistoni and Lucrezia Songini, Bocconi University Novo Nordisk A/S - Integrating Sustainability into Business Practice - Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School From Grace to Disgrace: The Rise and Fall of Arthur Andersen - N. Craig Smith and Michelle Quirk, London Business School Finance Corporate Responsibility in Finance - John Becker-Blease, Washington State University Maximizing Shareholder Value: An Ethical Responsibility? - Theo Vermaelen, INSEAD Veridian: Putting a Value on Values - Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School Economics Corporate Responsibility in Economics - Landis Gabel, INSEAD Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) - N. Craig Smith, INSEAD and Robert E. Crawford Revenue Flow and Human Rights: A Paradox for Shell Nigeria - Ulrich Steger and Aileen Ionescu-Somers, IMD Entrepreneurship Corporate Responsibility in Entrepreneurship - Filipe Santos, INSEAD Innocent: Values and Value - David Grayson and Robert Brown, Cranfield School of Management Waste Concern: Turning a Problem into a Resource - Johanna Mair and Jordan Mitchell, IESE Business School Marketing Corporate Responsibility in Marketing - C.B. Bhattacharya, Boston University Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility - N. Craig Smith, INSEAD Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? - N. Craig Smith, INSEAD and Josephine Brennan, London Business School GlaxoSmithKline: Developing Country Access to Essential Medicines - N. Craig Smith and Anne Duncan, London Business School Organisational Behaviour and Human Resource Management Corporate Responsibility in Organisational Behaviour - Mette Morsing, Copenhagen Business School Betapharm: Be Different or Die - Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus The TPGWFP Partnership: Looking for a Partner Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD Operations Management Corporate Responsibility in Operations Management - Luk N. Van Wassenhove, INSEAD illycaffè: Value Creation through Responsible Supplier Relationships - Francesco Perrini and Angelo Russo, Bocconi University The CoOperative Group: FairTrade Chocolate Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School The WalMart Supply Chain Controversy N. Craig Smith, INSEAD and Robert E. Crawford Index